Unforgiven: The Failed Apology of Equifax CEO Richard Smith

Even a perfect apology doesn’t vaccinate a company against fallout from corporate misbehavior. Two weeks after Equifax chairman and CEO Richard F. Smith apologized for a data breach that compromised the private financial information of 143 million people, the stock has plummeted 30%, two executives have been forced out, Congress […] Read more

Why Apologies Are More Effective Without Explanations

As the pace of pace of apologies by business people responding to accusations of sexual misconduct accelerates, the apologies are not keeping up. One reason is that too many apologizers burden their apologies with explanations. Celebrity chef Mario Batali runs a restaurant empire worth about $250 million. Recently accused of […] Read more

Ghostwriting Compensation: Too Much or Too Little?

Both potential clients and fellow ghostwriters are uncertain about ghostwriting fees.  Clients always want to know what the ranges are.  Fellow ghostwriters always feel they are not charging enough or perhaps they are charging too much. It’s all a muddle.   I wish there was more transparency in the fees […] Read more

Is There Such a Thing as an Insincere Apology?

Let’s consider the question another way. Is there such a thing as an insincere waiter? An inattentive waiter, sure. An incompetent waiter, all too often. Even a surly waiter, on thankfully rare occasions. But if your meal is delivered accurately, politely, in a timely manner, do you ever speculate if […] Read more

Code of Ethics for Professional Ghostwriters

Because ghostwriters engage in activities that by invitation impact the lives of our clients, and because our conduct carries with it significant responsibilities, and because we desire the benefits of being treated as professionals, it behooves ghostwriters to accept the responsibilities of professionals guided by a Code of Ethics. This […] Read more

Groping towards Apology

Donald Trump and Ari Shavit Respond to Accusations Two prominent men.  Two accusations of serial sexual harassment. Two prominent apologies, both fundamentally flawed—though one attempt was much more complete than the other—that demonstrates why apologies should be immediate, avoid explanations and, above all, be brief. Donald Trump and Ari Shavit, […] Read more

The Ten Commandments of Being a Good Client

Rules for Getting the Most from Your Freelancer   Much has been written about the responsibilities of freelancers to clients. But clients have responsibilities too. Project success depends as much on how responsibly the client performs as how diligent the freelancer is. After 30 years as a freelance writer serving […] Read more