Unforgiven: The Failed Apology of Equifax CEO Richard Smith

Even a perfect apology doesn’t vaccinate a company against fallout from corporate misbehavior. Two weeks after Equifax chairman and CEO Richard F. Smith apologized for a data breach that compromised the private financial information of 143 million people, the stock has plummeted 30%, two executives have been forced out, Congress […] Read more

Why Apologies Are More Effective Without Explanations

As the pace of pace of apologies by business people responding to accusations of sexual misconduct accelerates, the apologies are not keeping up. One reason is that too many apologizers burden their apologies with explanations. Celebrity chef Mario Batali runs a restaurant empire worth about $250 million. Recently accused of […] Read more

Ghostwriting Compensation: Too Much or Too Little?

Both potential clients and fellow ghostwriters are uncertain about ghostwriting fees.  Clients always want to know what the ranges are.  Fellow ghostwriters always feel they are not charging enough or perhaps they are charging too much. It’s all a muddle.   I wish there was more transparency in the fees […] Read more

My Five Nevers of Ghostwriting Success

Looking back over my three decades of ghostwriting, I realize that every bad client experience I had was really my own fault. In each case, I ignored the flashing red warning signs. I’m not claiming that these rules are absolute for every ghostwriter, nor that they will protect you in […] Read more